Prior to that, I lead the digital advertising team for a Top 100 ad agency where I worked on projects like selling Walter White's underwear from Breaking Bad.
I'm fascinated by the intersection of data and marketing.
I like working on side projects and learning new things – currently tinkering with UI design and Python.
I was born and raised in Orlando, FL and played football for the University of Central Florida.
Marketibles - Bite-sized digital marketing tutorials. 10k students.
Google AdWords for Beginners (book) - An introduction to PPC advertising. 15k downloads.
URL Builder - Lightweight tool to tag, shorten, and save URLs for tracking purposes. 1 user (me).