Reading List

Below is a list of my personal book recommendations. Updated semi-regularly.

Do the Work

Do the Work (Amazon)

rating: 10/10
A slap in the face to, as the title says, do the work you need to do to reach your goals. Everyday you must wake up and face the little voice in your head that tells you that it is easier to make excuses than it is push forward on a project, goal or change. One of my favorite quick reads in a while.

Hooked: How to Build Habit-Forming Products (Amazon)

rating: 9/10 Learn the underlying psychological principles behind addictive digital products.

The War of Art (Amazon)

rating: 10/10 By the same author (Steven Pressfield) as Do the Work, The War of Art borrows a lot of the same concepts and narrative. Knowing the enemy blocking you from your potential is the key to attacking it.

Don't Make Me Think (Amazon)

rating: 10/10 Quite literally the Bible of user experience. Learn the key principles of creating delightful user experiences.

The Alchemist (Amazon)

rating: 10/10 An incredible story about destiny's journey. Sometimes what seems like a failure end up being an asset in the long run.

Zero to One: Notes on Startups, or How to Build the Future (Amazon)

rating: 10/10 One of my personal favorite books on startups from the co-founder of PayPal and Palantir. Provides practical insight on topics such as market, team building, and timing. One question he uses as a litmus test for investments has stuck with me, "What is something you believe that nearly no one agrees with you on?"

Crossing The Chasm (Amazon)

rating: 8/10 A business classic about bringing consumer tech products to the mainstream. The book details examples of how to cross the large space between early adopters and the early majority where most of the spoils live.

The Third Wave (Amazon)

rating: 8/10 Steve Case, the author and founder of AOL, details the build of his early consumer internet behemoth and it's eventual acquisition by Verizon. Steven goes in to what he believes is the next stage of the internet (The Third Wave) that will be defined by the integration into every part of human life .

Shoe Dog: A Memoir by the Creator of Nike (Amazon)

rating: 10/10 A inspirational telling of the creation of Nike, one of the world leading consumer brands. Born from passion, Phil Knight, took a windy road to create a brand loved by millions around the world.

Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future (Amazon)

rating: 10/10 Incredibly interesting backstory of one of the most important creators of our time. The book details the upbringing and early success that has lead to four of the most important companies in the last 25 years.

Zillow Talk: Rewriting the Rules of Real Estate (Amazon)

rating: 8/10 A quick, insightful read on how to will with real estate. The founders of Zillow use data-backed information to teach how, when and why to sell your house so you can have a step-up on the rest of the market.

Traction: How Any Startup Can Achieve Explosive Growth (Amazon)

rating: 9/10 A no-nonsense guide on how to achieve what every startup needs to be a success - traction. The book details channels and techniques to test and try while chasing that elusive goal of "quantitative evidence of demand".

Anything You Want: 40 Lessons for a New Kind of Entrepreneur (Amazon)

rating: 10/10 One of my favorite 'business books' by one of my favorite entrepreneurs. "Don't pursue business just for your own gain. Only answer the calls for help."

The Healing of America: A Global Quest for Better, Fairer, and Cheaper Healthcare (Amazon)

rating: 10/10 America's healthcare system is seriously f****d by many measure of quality, cost and access. This books details why that is and how that happened and gives insight into other countries that are doing it better.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph (Amazon)

rating: 9/10 There is no way to our goals, but through the obstacle. This book helps reshape your thoughts to value struggle rather than wallow in them.

Essentialism: The Disciplined Pursuit of Less (Amazon)

rating: 10/10 Less can certainly be more. "If it isn't a HELL YES! it's a no, " is a passage from this book that I still use to this day.

Sapiens: A Brief History of Humankind (Amazon)

rating: 10/10 An exploration of the creation and evolution of humans. Interesting insight into the things that are unique to us and how that has changed over time.