My name is Corey and I help companies build marketing machines using digital advertising.
My wheelhouse is paid search, Facebook advertising and A/B testing. I also wrote a book and teach a couple courses on those topics.
I am an advocate of skin-in-the-game marketing – meaning if my campaigns don't make my clients money, they don't pay me. That helps align our incentives and ensure we're working towards the same goals.
I was previously the Director of Marketing & Growth at Code School. During my time there we grew from 200k to 4 million users in just over 3 years. We were acquired in 2015 by Pluralsight for $36M.
Prior to that, I lead the digital team at an AdAge Top 100 ad agency (also acquired) where I worked on campaigns for companies like Hilton and Universal Studios, but my personal favorite was a campaign promoting Walter White's underwear from Breaking Bad.
I'm currently working on projects for an $80M/year marketplace and a funded cryptocurrency startup.
Other things 🔮
I'm fascinated by cryptocurrencies and blockchain and have been trading/investing in that space for ~6 months. Long Bitcoin.I enjoy learning new things and am currently tinkering with UI design.I was born and raised in Orlando, FL and played football for the University of Central Florida.
Personal projects 🛠
Bite-sized digital marketing tutorials. 10k students.
Google AdWords for Beginners (book)
An introduction to PPC advertising. 15k downloads.
Lightweight tool to tag, shorten, and save URLs for tracking purposes. 1 user (me).
Want to work together? 🎉
As I mentioned above, the way I work is a little different than most agencies and requires us getting to know each other first. If you would like more info, use the form below and I'll be in touch!