Version Control for Marketing Teams
What we need is a web-based tool that makes all current marketing collateral available to the team with information about updates and who has worked on it.
The Future of Media is Commerce
There has been a lot said about the rough storm media companies are currently weathering. Over 2,200 people have been recently laid off from well-known media companies like Buzzfeed, HuffPo, and Vice.
Marketing is the fuel, not the fire
A good analogy that I like to use to explain the relationship between a product and marketing is building a fire. The foundation of your fire is the going to determine how much heat the fire gives off and for how long.
4 Marketing Books for Developers
One of the most important factors in building a successful marketing program is having a solid marketing philosophy to build off of.
I've been thinking a lot about what it takes to build a successful marketing strategy in today's ever-changing, ultra-competitive digital world.